Social media is something that has touched all of our lives in many ways. Not a single day passes without us peeking into our social websites just to know what happens to people we care about. Social media is not only about friends and family as we all might have thought. It also serves well for businesses and enterprises and provides numerous marketing benefits. Today, social media has emerged as one of the most important elements in branding, promotion and marketing for companies on a global scale.

The use of SMO : Social media optimization or SMO in short is a term referring to optimization of websites and social media pages so as to improve utility and effectiveness. In the present era which is all about digital marketing, this has turned out to be a complete necessity for all businesses. So for any startup organization or firm without having SMO done is less likely to prosper in these highly competitive markets. This kind of optimization improves the consumer experience also and provided benefits such as:

• Instant and uninterrupted connection

• Cheap and cost effective way of communication

• Better accessibility and easy to track

• Better utility and effectiveness

Internet as a whole is a place where millions of people visit in every second that passes by. But not all places of the internet are equally effective for advertising your brand. First you have to understand your target audience, the pages they are likely to visit and optimize your digital marketing strategies based on these aspects. In short, you need to optimize your websites and ads so that it gets maximum traffic with more potential customers.

What is social media optimization? Social media optimization is basically the addition of key elements to your website so that it has better relevance in social sites which would in turn cause it to spread across a target audience.

The following are some of the rules for SMO prescribed by experts and professionals worldwide:

Increase the relevance of your links : This is done so that other websites and pages would direct its visitors towards your websites. Through optimization, your sites can be informative and potentially relevant to viewers of a particular website. This would improve the popularity of your website largely.

Make it easy to tag or to bookmark your website : Make features like bookmarking and tagging easily accessible for your websites as these are effective tools for spreading the news about your brand.

Reward those links that provide yours with audience : Inbound links are those websites and pages that brings about directs audience towards your websites. Rewarding these links can be rewarding for you as well.

Help your content spread across digital markets : When putting something on the internet make sure that it is visible to maximum number of people. Also carry out required optimization for improving the relevance in terms of keywords.

Encourage coalition of websites : We can use the features of another website on ours. This makes your content more accessible to the public and possibly more consumers for your company.